Final Circle
During my time at Belong, I contributed to a project focusing on the branding of Final Circle within the marketing team. The aim of Final Circle, a regular Fortnite tournament held every Friday, was to cultivate a robust gaming community and expand our customer base. Our strategy revolved around maintaining a consistent brand identity throughout the year, while introducing seasonal variations through background and color updates. Handling various collateral requirements, I concentrated on creating a layout that highlighted the weekly champions from each gaming arena.
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I was responsible for designing a standout hero asset to effectively promote the tournament. To ensure efficiency, I developed a versatile file template enabling swift color updates with just one simple modification.
